Faraday

Unparalleled lead scoring for B2C marketers & sellers

Surface and convert more high-value leads with powerful predictive models analyzing your data. Test us out for free to start.

Trusted and tested by leading lenders

Meet your competitive edge

Predict what matters

Do more with your budget

First mortgage, second mortgage, refinancing—predict who needs what with just a few clicks.

Leverage cross-platform lookalike audiences to expand your reach without sacrificing performance.

Stay ahead of your market and future-proof your growth with responsible data and machine learning powering your go-to-market teams.

Prioritize your best leads

Personalize every interaction

Continuously surface and resurface your best leads with real-time and recurring lead scoring.

Use AI-informed personas to craft and deliver the perfect combination of messaging and imagery every time.

Ready to get started?

Test us out with a free lead scoring model backed by our data science team.

Define your ideal audience

You tell us what kind of lead scores you need. First mortgage? Second mortgage? The sky is the limit.

Get your free model

Our data science team builds a custom lead scoring model to identify the likeliest to convert.